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Privacy Policy for MoonTide Beauty

Last Updated: May 26, 2025

 

At MoonTide Beauty, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, www.moontidebeauty.com , or interact with our services. By using our website, you agree to the practices described in this policy. If you have any questions, please contact us at privacy@moontidebeauty.com.

1. Information We Collect

We collect information to provide you with the best experience and to improve our services. The types of information we collect include:

a. Personal Information You Provide

When you interact with our website, you may voluntarily provide personal information, such as:

  • Name, email address, phone number, and shipping address when you make a purchase or sign up for our newsletter.
  • Payment information (e.g., credit card details) when you buy products like our Face Serum. We use secure third-party payment processors and do not store your full payment details.
  • Information you submit through contact forms, customer service inquiries, or account creation.

b. Information We Collect Automatically

When you visit our website, we may automatically collect certain data, including:

  • Usage Data: Pages you visit, time spent on our site, and items you click on.
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Cookies and Tracking Technologies: We use cookies to enhance your experience, such as remembering your preferences, analyzing site performance, and showing relevant ads. You can manage cookie preferences through your browser settings.

c. Information from Third Parties

We may receive information from third-party sources, such as:

  • Marketing providers or analytics partners (e.g., Google Analytics) that help us understand how users interact with our site.
  • Social media platforms if you log in or interact with us through those services.

d. Categories of Personal Information Collected (Past 12 Months)

As required by the CCPA/CPRA, we disclose the following categories of personal information we have collected in the past 12 months:

  • Identifiers: Name, email address, phone number, IP address.
  • Financial Information: Payment details (processed securely via third parties).
  • Internet Activity: Browsing history, search history, and interactions with our website.
  • Geolocation Data: General location based on IP address (not precise location).

2. How We Use Your Information

We use your information for the following purposes:

  • To Provide Services: Process your orders, ship products, and respond to your inquiries.
  • To Improve Our Website: Analyze usage patterns to enhance site functionality and user experience.
  • To Communicate: Send you order confirmations, promotional emails (you can opt out anytime), and updates about MoonTide Beauty.
  • For Marketing: Display personalized ads based on your browsing behavior (you can opt out via ad settings).
  • For Legal Compliance: Comply with applicable laws, regulations, or legal requests.

3. How We Share Your Information

We do not sell your personal information. However, we may share your data with:

  • Service Providers: Trusted partners who assist with payment processing, shipping, website hosting, and analytics (e.g., Google Analytics, Shopify). These providers are bound by confidentiality agreements.
  • Legal Authorities: If required by law or to protect our rights, we may share information with law enforcement or other entities.
  • Third Parties with Consent: If you link your account to social media or other services, we may share data with those platforms as per your consent.

Categories of Information Shared (Past 12 Months)

  • Identifiers and Internet Activity shared with analytics providers for site improvement.
  • Financial Information shared with payment processors to complete transactions.

4. Your Privacy Rights

a. General Rights

You have the right to:

  • Know what personal information we collect and how we use it.
  • Access, correct, or delete your personal information.
  • Opt out of marketing emails by clicking the “unsubscribe” link in our emails.

b. California Residents (CCPA/CPRA Rights)

If you are a California resident, you have additional rights:

  • Right to Know: Request details about the personal information we’ve collected, used, or shared about you in the past 12 months.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out of Sale: We do not sell your personal information, so this right does not apply.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise your rights, contact us at customerservice@moontidebeauty.com or call (727) 266-6108. We will respond within 45 days, as required by law.

5. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information without verifiable parental consent, as required by the Children’s Online Privacy Protection Act (COPPA), we will delete it immediately. If you believe we have collected information from a child under 13, please contact us at customerservice@moontidebeauty.com.

6. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. Cookies are small files stored on your device that help us:

  • Remember your preferences (e.g., language settings).
  • Analyze site traffic and user behavior.
  • Display relevant advertisements.

You can disable cookies through your browser settings, but this may affect some features of our website. For more information, see our Cookie Policy [link to cookie policy].

7. Data Security

We take reasonable measures to protect your information, including:

  • Using encryption for payment transactions.
  • Implementing secure servers and firewalls.
  • Limiting access to your data to authorized personnel only.

However, no online system is 100% secure, and we cannot guarantee absolute security. Please do not send sensitive data (e.g., Social Security numbers) via email or web forms.

8. Third-Party Links

Our website may contain links to third-party sites, such as social media platforms or payment processors. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before sharing personal information.

9. International Data Transfers

MoonTide Beauty is based in the United States, and your information will be processed in the US. If you are accessing our site from outside the US, be aware that US privacy laws may differ from those in your country.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new “Last Updated” date. Changes will not apply retroactively.